From Apple to Uber, managers from around the world are beginning to see design strategically employed as a key economic advantage. Design is a powerful force that, when combined well with strategy, marketing, and other functions, may help a business stay ahead of the competition by remaining close to customers and charging substantial price premiums. Businesses that strategically leverage design achieve more growth and profitability than their competitors. These companies' rapid development and profit margins make them extremely attractive to investors, creating rivalry for ownership. This ultimately results in them outperforming their industry peers in terms of stock price.